PLEASE COMPLETE THE FORM BELOW SO WE CAN LEARN A LITTLE MORE ABOUT YOUR BUSINESS IN ORDER TO GIVE YOU SOME SOLID DIRECTION.
Describe Your Business
Are you a Business to Business (B2B) or Business to Consumer (B2C) company? *
Strategy Before Tactics
Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.
Describe your ideal customer as thoroughly as possible.
Describe the core point of differentiation for your business vs. others in your same field.
List at least 3 competitors and their strengths (include URLs and we will provide you with a competitive web analysis)
Educational Content Builds Trust
People today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice.
So, if they’re not finding content that you’ve produced that provides them that information, even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust.
Check all that apply - We use the following in our educational marketing and promotion . . .
Check all that apply - We use the following to help build trust . . .
Free How To Training
Low Cost Trial Offers
Frequent Buyer Offers
Customer Feedback Tools
Free Trial Offers
Help Desk and Support
The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your web site as your web strategy.
Marketing today means building a great deal of your thinking around a total web presence
Check all that apply - Our web presence includes . . .
E-Mail Lead Capture Form
Google Places Page
Pay Per Click Advertising
Lead Generation and Sales
Generally speaking there is no one magic way to generate a tons of leads. Granted, for some businesses there are more effective ways, but on the whole long-term effective lead generation comes down to a combination of advertising, public relations and a systematic approach to referrals – the lead generation trio as we like to call them.
Check all of the tactics you currently use to generate leads.
Word of Mouth
Pay Per Click Advertsing
Building business momentum usually comes down to understanding these four variables and going to work on improving them: 1) % of leads converted 2) Average $ amount per customer/transaction 3) Average number of transactions with each customer 4) Cost to generate a customer
Do you have and use a marketing plan?
Do you have and use a marketing calendar?
Describe your greatest marketing challenge right now.
I foresee making changes to our marketing in the next year because.....
How Did You Hear About NetLab
Learning is not done to you. Learning is something you choose to do.